Here at Pyure brands, we understand the complexity of replacing sugar in a diet. Some alternatives can be too sweet, too bitter, or not taste like sugar at all! We have taken the time to perfect our Pyure Organic All-Purpose Sweetener with those challenges in mind, and have created a zero-calorie blend that is truly the first of its kind! We use organic, non-GMO ingredients to bring out the true sweetness of nature. Pyure Organic features the highest quality organic stevia extract possible, ensuring a delicate and well-rounded sweetness. Use in your coffee, tea, smoothies, cereal, or baking recipes, whatever the sweetheart in you desires! A healthy lifestyle begins with smarter choices, and that is the essence of Pyure Brands, a true revolution in sweeteners. Certified organic by Organic Certifiers. Organic choice for diabetics.