Healthier rice for a healthier life. Mineral rich & gluten free. Rice is life. 100% whole grain: 60 g or more per serving. Lotus Foods rices are selected for superior taste, fast and easy cooking, and nutritional value. Partner in fair trade with small family farmers to preserve local biodiversity and grow rice more sustainably. This means more healthy rice choices for you and your family, a cleaner environment, and improved quality of life for farmers. Better for You: The Bhutanese people have been growing red rice as their staple grain for centuries. Grown at 8,000 feet in stunning rice paddies cascading down the steep mountainsides of the Paro Valley, this Himalayan heirloom rice is irrigated with mineral-rich glacier water. Appreciated for its beautiful russet color and complex nutty flavor. Bhutan Red Rice is the only whole grain rice that cooks in only 20 minutes! Better for People: Pairs perfectly with wild mushrooms, full-flavored vegetables, fowl and game. Great for pilafs, puddings, risottos, salads, soups, stir-fries, and stuffings. Or just enjoy steamed plain with any vegetable, seafood or meat entree. Excellent source of minerals: magnesium, manganese, molybdenum and phosphorus. Good daily source of fiber and complex carbohydrates. Vegan. Diets rich in whole grains and other plant foods and low in total fat, saturated fat and cholesterol may reduce the risk of heart disease and some cancers. Non-GMO Project verified. Product of Bhutan.