Fluoride-free. 70% organic ingredients. Helps freshen breath, whiten teeth & reduce plaque. Absolute cleanliness is Godliness! Balanced food for body-mind-soul-spirit is our medicine! Full-truth our God, hard work our salvation, unity our goal, free speech our weapon, all-one our soul! Dr. Bronner's toothpaste contains no synthetic detergent foaming agents or preservatives! Organic ingredients such as coconut oil, coconut flour, peppermint oil, and menthol crystals help polish teeth, promote oral health, and freshen breath. Our simple yet effective formulation stimulates mouth, teeth, gums and tongue, leaving them fresh and clean. Brush regularly - Breathe deeply - Health is wealth! Family soapmakers since 1858. In all we do, let us be generous, fair & loving to Spaceship Earth and all its inhabitants. For we're all-one or none! All-one! No artificial preservatives. No artificial colors. No artificial flavors. No artificial sweeteners. No synthetic detergent foaming agents. Fluoride-free formulation.