Effective Date: February 08, 2021
We value your privacy and want you to be familiar with how H-E-B, LP and its brands and affiliates that link to this policy, including but not limited to H‑E‑B, Central Market, Joe V's Smart Shop and Mi Tienda (collectively, "H‑E‑B", "we", "us" or "our"), collect, use and disclose your information.
Personal Information We May Collect
"Personal Information" is information that on its own or when combined with other information identifies you as an individual or relates to an identifiable person, which may include, for example:NamePostal address (including billing and shipping addresses)Telephone numberEmail addressLocation dataCredit and debit card number (such as for purchases)Social Security number or tax identification number (such as for employment applications)Photographs of you and your government-issued identification card
How We May Collect Personal Information
We and our service providers may collect Personal Information in a variety of ways, including:
Through the Services: We may collect Personal Information through the Services, e.g., when you create a profile, login, sign up for a newsletter, participate in a promotion or event, or make a purchase.
How We May Use Personal Information
How Personal Information May Be Disclosed
You also acknowledge that any information shared on a social media platform is directed at H‑E‑B general retail operations, not its healthcare services, and that such information may be viewable to the public, and may be used by other users of those social media platforms. As a result, no health information that you share on social media platforms or otherwise make publicly available qualifies as protected health information. Please do not post, share or otherwise make available any Personal Information on social media that you do not wish to be made publicly available. If you do not want any of your Personal Information shared with other users or with your social media account provider, please do not connect your social media account with your Services account, and do not participate in social sharing on the Services.To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).To subsidiary and affiliated entities that we control, that control us, or that are under common control with us.As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain. Any additional disclosures for which you provide consent.
Other Information We May Collect
"Other Information" is any information that does not reveal your specific identity, such as:Browser and device informationApp usage dataInformation collected through cookies, pixel tags, and other technologiesDemographic information and other information provided by you
How We May Collect Other Information
How We May Use and Disclose Other Information
In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.
Please note that we are not responsible for the collection, use, and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer.
We may use third-party ad servers and providers, including Google, to collect data and/or serve customized display advertisements about goods and services that may be of interest to you, or that were previously viewed, when you access and use the Services and other websites. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags) and may use information (not including your name, address, email address or telephone number) about your visits to the Services and other websites. We may work with these providers by combining the information from our cookies or first-party identifiers such as Google Analytics, with their third-party cookies or identifiers to provide more relevant advertisements. These companies may also use non-cookie technologies to recognize your computer or device and/or to collect and record information about your web surfing activity including your activities on or off the Services. Please keep in mind that your web browser may not permit you to block the use of these non-cookie technologies, and those browser settings that block cookies may have no effect on such techniques. If you would like to learn more about this practice, including your choice to opt out, please visit http://networkadvertising.org/ and http://www.aboutads.info/ or visit Google Ads Settings (including those for mobile).
We seek to use reasonable physical, technical, and administrative measures designed to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of the Personal Information and you acknowledge and agree that you transmit it to us at your own risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the "Contacting Us" section below.
When we collect Social Security numbers in the course of our business (e.g. when you apply online for a job at H-E-B), it is our policy to use reasonable physical, technical, and administrative measures designed to protect the confidentiality of such numbers, prohibit their unlawful use or disclosure, and limit access to them. When disposed of, this information is shredded, destroyed, erased, or otherwise sought to be made unreadable.
Your Choices Regarding Our Use of Your Personal Information
We give you choices regarding our use of your Personal Information for certain communication purposes. You can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of certain features within the Services.
You may manage your communication preferences online by managing your profile or contacting the specific brand that you registered with directly (e.g., H‑E‑B, Central Market, Joe V's Smart Shop).EMAIL: For example, to revise your H‑E‑B email communication preferences, log in to your online account on heb.com and go to My Account. Then go to Edit Communication Preferences and update the My Email Preferences. Or, you may use the unsubscribe feature included in the email you receive. Please allow up to 10 business days for this process to be completed. Please note that if you opt-out of receiving marketing-related emails from a particular brand or Service, you may still receive: (i) important administrative messages, from which you cannot opt-out; and (ii) those communications from our other brands and Services that you have registered with, each of which have their own opt-out procedures.TEXT: For example, to revise your text message communication preferences for H‑E‑B Digital Coupons, log in to your online account on heb.com and go to My Account. Then go to Digital Coupons and uncheck the text message opt‑in. Or, simply text STOP to 69432.POSTAL: To opt-out of postal mail offers, please contact H-E-B using any of the methods below. If you have difficulty with any opt-out, please contact H-E-B as indicated below in the Contact Us section.
You may also adjust your location and notification preferences in your mobile device's settings. Frequently Asked Questions (FAQs) are available on HEB.com should you need further assistance. We will try to comply with your request(s) as soon as reasonably practicable.
Mobile Push Notifications/Alerts
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
How You Request Modification or Removal of Your Personal Information
In your request, please make clear what Personal Information you would like to have modified or removed, or otherwise let us know what limitations you would like to put on our use of it. For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address or mobile number that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion, or if required by law. There may also be residual information that will remain within our databases and other records, which will not be removed.
The Services are not directed to individuals under the age of thirteen (13), and we request that these individuals not provide Personal Information through the Services.
H-E-B Privacy Office
River Annex Compliance Building
646 S. Flores Street
San Antonio, Texas 78204
You may also reach us at:
San Antonio, Texas 1-210-938-4907
Outside of San Antonio 1-866-432-4318
San Antonio, Texas 1-210-938-8357
Outside of San Antonio 1-800-432-3113
Because email communications are not always secure, please do not include credit card information or other sensitive information in your emails to us.