You are getting very,VERY hungry...


  • We’ll bring in over 110 tons of Hatch chile peppers during the event.
  • Don’t be fooled by imposters; our chiles are trucked in fresh, straight from Hatch, New Mexico.
  • You’ll find Hatch-infused goodness around every corner, with over 200 specialty Hatch items throughout the store.
  • Our roasting Partners have over 400 years of combined roasting experience, giving you the perfect roasted pepper, every time.
  • In 2013, the New Mexico Tourism Department certified our Hatch Chile Festival as the most authentic Hatch festival outside of New Mexico.