Food Network Star Aarón Sánchez to Appear in Dallas

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Chef, TV Host, and One of People Magazine’s 50 Most Beautiful People to Sign Newest Cookbook at Central Market Dallas

WHO: Aarón Sánchez, owner and executive chef of Centrico in New York City and co-star of the Food Network series Chefs vs. City, is coming to Central Market Dallas October 12 for a book signing.

WHAT: Sánchez is in Dallas shooting a new season of Heat Seekers for the Food Network, but he’s making a special appearance at Central Market to talk about his new cookbook, Simple Food, Big Flavor: Unforgettable Mexican-Inspired Recipes from My Kitchen to Yours, which is due out this fall. In it Sánchez shares 15 simple recipes from his culinary heritage.

WHERE: Central Market is the only stop on his impromptu book tour, so you don’t want to miss it!

Central Market Cooking School (Upstairs) 

Dallas Central Market
5750 E. Lovers Lane

WHEN: Wednesday, October 12, 2011

Book signing 11 a.m. – 2 p.m.

About Aarón Sánchez

The co-star of Food Network’s hit series Chefs vs. City, Aarón is the owner and executive chef of Centrico restaurant, located in New York City. He is also the culinary visionary behind Tacombi Tacqueria in New York City. Aaron’s first restaurant, Paladar, was New York’s premiere pan-Latin restaurant for more than 10 years.

The son of celebrated Mexican cooking authority Zarela Martinez, Aarón’s passion, commitment, and skills have placed him among the country’s leading contemporary Latin chefs. He began his career with the Food Network as co-host of Melting Pot, where he introduced a national audience to his technique and creativity with contemporary interpretations of classic Latino cuisine. Today Aarón stars on multiple Food Network shows, including Chefs vs. City, Chopped, Best Thing I Ever Ate, Next Iron Chef, and more.

In 2005 Aarón was nominated as the Rising Star Chef of the Year by the James Beard Foundation. The same year he was named one of People Magazine’s 50 Most Beautiful People.

Aarón is a restaurateur, television personality, consultant, spokesperson, and author. His first book, La Comida del Barrio, was published in May 2003. His next book, Simple Food, Big Flavor, is due out in fall 2011. He makes international appearances conducting cooking demos and speaking engagements, where he shares his knowledge and passion for cooking and Latin cuisine and culture.

For more information on the Central Market Cooking School, please visit www.centralmarket.com.

MEDIA: Michelle Chism chism.michelle@heb.com
214.564.6267

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